Although Instagram has been scaling up its features and functionality every single day to improve its social platform, messaging apps like Messenger (with 1.3 billion users) and Whatsapp (with 2.0 billion users) always had an upper hand over Instagram DMs right from the get-go.
According to a stat via Business Insider, almost 25% of Instagram users use Instagram direct every single day.
With more than a billion users on its platform globally, the stats confirm the vacuum that the company needs to fill in order to even the number of users on other messaging platforms.
And it has been improving every single day!
Instagram Direct is getting tremendously better with time.
From its oldest unique feature of unsending sent messages to the newly rolled out muting mentions, video calls, etc. Instagram has always brought new attributes so as to shift users from other messaging platforms to Instagram Direct.
Following the recent outbreak of coronavirus throughout the globe, there has been a constant range of misinformation airing on all social platforms.
That being said, Instagram is no different!
Instagram’s initial step turned out to be in the direction of removing ‘known harmful misinformation related to COVID-19‘ that some mischievous people were spreading on the platform.
As a result…
The Instagram app started connecting users to credible sources by highlighting links to the World Health Organization (WHO), the Center for Disease Control and Prevention (CDC), and other local health authorities following one searches for hashtags such as #coronavirus, COVID-19, etc. in the search bar.