Instagram’s decision may hit hard on some of the companies, but it is all rolled out and all influencers would now require to follow its updated policies.
According to the recent changes in advertisement policies, Facebook and Instagram would ban influencers who promote branded content about vaping, tobacco and weapons.
The parent company Facebook mentioned in its recent statement that although it has already about it way too long in its advertising policy, the company would continue forcing it even stronger in the upcoming weeks.
Instagram additionally mentioned that it would add some restrictions on diet supplements and alcoholic products too.
According to which, Instagram would block (or even remove) content that is promoting weight loss or cosmetic procedure (such how better a person became after getting surgery, etc.) for users who are under 18.
“Content that makes a miraculous claim about certain diet or weight loss products, and is linked to a discount code or other offer, will no longer be allowed and will be removed from the platform.”- CNN quoted in one of its articles.
Following which it could be understood that Instagram users who are under eighteen will now be blocked from the promotional advertisement that contains products regarding diet and weight loss that claim to provide miraculous change.
“We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media,” Instagram’s public policy manager Emma Collins said in a statement.
The changes would not only take place on Instagram but on parent company Facebook as well.
I personally think vaping and weapons should not be permitted advertising, this should be regulated by the government not by a private platform. Given that Facebook is openly accepting lying and fake news advertising also in political ads, limiting what people can say on it’s platform, things that are not illegal, is not coherent. It will also be interesting to see where Instagram will draw the line for a post to be considered “Branded Content” and as this forbidden.
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Read More- Report on Changes in Instagram in 2019!