Instagram Adds Gender Options for Pride Month Campaign #UntoldPride.

The Instagram team, like a few recent years, introduced a kit of all-new innovative tools for Instagram stories and feeds such as pride sticker labels, rainbow brush, etc. to celebrate the pride month this year.

All throughout the pride month, one can make any kind of photo or video into a visual celebration and display their uniformity by using pride stickers in their stories or in the photos and videos that you want to send to friends.

Pride stickers are created by LGBTQ artists from Instagram’s worldwide community, so whenever you see a pride sticker in anyone’s story, tap it so as to figure out who designed it. From there, you can also tap to uncover additional content coming from pride around the globe.

Even though this feature was introduced by Instagram in 2017, the rainbow brush enables one to bring additional color to your stories.

In 2019, everyone is commemorating the vibrant LGBTQ+ community that dials Instagram home using #UntoldPride to celebrate the history, empower queer expressions, and cultivate safety all over.

Instagram rolled out many colorful tools, hence helping the LGBTQ community celebrate by updating the gender options in Instagram’s profile section. This update will provide “custom” gender choices, like “gender non-conforming” to Instagram’s former choices of “male,” “female” and “not specified”.

The gram team confirmed, “Our team is updating the gender selection options in Profile to be more inclusive and reflective of how people self-identify today.”

In addition, Instagram introduced an LGBTQ+ teen guide in partnership with The Trevor Project this year (The Trevor Project is the world’s most extensive suicide prevention and crisis intervention organization for LGBTQ+ young individuals).


UntoldPride is stimulated by the infinite expressions of pride we witness on Instagram every day. Whether you’re learning about trans revolutionaries such as Sylvia Rivera and Marsha P. Johnson, or sharing your own story, #UntoldPride is a prospect to reflect, connect, and share what it means being LGBTQ+.

To celebrate pride in New York, Instagram team up with @lgbt_history in order to explore the rich LGBTQ+ record pertaining to the city.

    The UntoldPride Marsha P. Johnson mural in New York City.              (lgbt_history/ Instagram)

Instagram said, “We’re unveiling 10 installations that shine a light on lesser-known historic LGBTQ+ pioneers, places, and movements that have paved the way for the queer community and the next generation continuing to make waves.”

Along With GLAAD (GLAAD has been at the forefront pertaining to cultural update, accelerating cooperation for the LGBTQ+ community for around 30 years. They protect all that has been accomplished and create an environment where everyone is able to enjoy the life they love), the team pinpointed noticeable and popular hashtags – such as #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2019 that the LGBTQ+ community can use in order to share and get in touch with each other.

If you use these hashtags in your feed, they will be featured in a rainbow gradient, whereas using them in stories will turn the ring into rainbow color until it is live for 24 hours.

Pride 2019 features rolled out around the world in the second week of June.

“We look forward to hearing all of your #UntoldPride and seeing how you colorfully express yourself across Instagram” – Chris Parson & Jonathan Lau, LGBTQ+ of Instagram.

You can too show your support for the LGBTQ community using pride stickers label and hashtag #untoldpride if one wants to connect or support the community.

Till then, see you next time!


Image credits- Instagram.



I write, play, and drink cups of coffee. In the free time, I do a little bit of SEO, Basic Hacking and Coding. Kind of NOT so big deal:)


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