There has been an enormous surge in imaging the same features that one app gained popularity for.

Be it TikTok’s Music feature that got cloned on Instagram, or Snapchat’s stories that soon became a recipe for every other social app to cater the same.

And it’s nothing surprising, to be frank.

Social platforms do it mainly for two personal reasons-

The top reason why they do it is because they want their users to get the functionality on the same app that they might look for in other viral apps.

Feature imaging became a trend also because bigger apps want to maintain their user base and curb the growth of other apps that could be a potential competition down the lane.