Launched this week as ‘Guides’ on Instagram, the new feature was rolled as a spot where users could find recommendations, tips, and other useful content from their favorite creators, publishers, and organizations on Instagram.

So…

What exactly are Instagram “Guides”?

Guides are just like what I would say a step by step process of an activity or recommendations. When viewing a guide, users would notice a collection of posts and videos (often from different people) that influencers or organizations have curated with a heading explained with a few lines of text.