Instagram is doggedly persisting to cater new means that could help small businesses and companies to get through this tough time.

COVID-19 has not only stopped the movement of common people and brought everything to rest, but it also crashed some of the biggest economies in the world.

The economy crisis leads to more poverty and hunger which ultimately puts a huge load on NGOs working for a cause to increase their performance exponentially.

More the pressure on these NGOs, more they need your financial support so as to facilitate everything in such a short span.

It is for this reason Instagram now rolled out their ‘Donation’ feature; however, this time in Instagram Live.

Post-updating your Instagram app, users would now be able to use the option to raise funds for respective NGOs.

Instagram mentioned-

“Many people are facing challenges at this time, and we want to do our part to support nonprofits and communities who need it the most. Now, you can easily create a fundraiser on Live with 100% of the money raised going directly to the nonprofit of your choice.”

How can YOU use this feature though?