Striking the right balance of giving young people all the things on the platform while also maintaining the safety has become the priority of Instagram.

It’s, for this reason, the company is constantly rolling out features to shield the security of teen users that use the platform.

“Creating an experience on Instagram that’s safe and private for young people, but also fun comes with competing challenges. We want them to easily make new friends and keep up with their family, but we don’t want them to deal with unwanted DMs or comments from strangers. We think private accounts are the right choice for young people, but we recognize some young creators might want to have public accounts to build a following.”- mentioned Instagram.

In one of our previous article, we discusses the same about how Instagram decided to put account to private if a user is under 16.

Not only this, the feature also made it harder for potential suspicious accounts to find young people.

However, this time the company has limited the options advertisers have to reach young people with their ads. 

According to the new rules, advertisers would be able to target ads to people under 18 based on ONLY their age, gender, and location.

This means that the initially available options such as those based on interests or their activity on other apps and websites will no longer be available to advertisers.