Have you seen people challenging on Instagram???

Of course, you must have!

Unless you are one of those who don’t follow even a single celebrity or influencer on the platform, you would have noticed such challenges popping up now and then.

Be it the #mdvfitnesschallenge…

The #bottlecapchallenge…

Or the current popular #standupchallenge!

Everyone on Instagram is following the lead and continuing this cycle.

That being said, there has been an exponential increase in the number of people taking up these challenges especially following the recent outbreak of COVID-19 which confined people within four walls of their room.

As a result, people are looking for new approaches to do things they used to do earlier in normal life.

Ultimately…

Giving birth to such new challenges.

Instagram is a mastermind.  It fathoms what its users want according to a particular situation or pattern.

It is for this reason it executes its efforts in the directions that bring more engagement on their platform.

That said…

Not so surprisingly, Instagram rolled out a NEW sticker named “CHALLENGE” in their story section that is particularly meant for challenging people on Instagram.