Instagram is always concerned about users privacy and comfort.

And it is for this reason, the app keeps on testing new features so as to get user input and act according to what works out.

Replicating the trending features of other is what it has been always notorious about.

I mean…it has a huge user base of 1+ billion, which makes it easy for its features to go viral even if they are copied from other apps (TikTok, Snapchat etc.).