Dominating the competition has been the priority to social platforms no matter how hard it takes to make it happen.
It was just in January this year when the platform’s CEO, Adam Mosseri acknowledged the fact that competition app TikTok is doing better than their short-clip feature called Reels that the company rolled out in 2020.
Just recently TikTok again made some changes and improved their existing feature by enabling its creators make videos up to 3 minutes long.
The extension was provided so users could expand their creativity and share better content as the longer time limit are more preferable for storytelling, cooking videos, etc.
Now coming back to Instagram…
The time when reels kicked off, Instagram limited its timing only up to 15 seconds cap.
The platform sooner increased the timing up to 30 seconds just within a month (I guess, maybe because of users’ demand, or to compete TikTok).
Now when the time limit exceeded further on TikTok, that seemed like an alert to the social giant.
As a result, Instagram took it to its Twitter handle made a new announcement about a feature update.
Do you know what it was?
You are smart, my friend!
It’s the time extension that Instagram now enables its users.
With the recent update, Instagram users can now create reels up to 60 seconds which has made the platform even more preferable and also eased the complexity that users faced while conveying their message within 30 seconds.
We have to admit the fact that conveying a message or idea within such a short span that Instagram limited earlier was not an easy task.
And it is for this reason many creators didn’t use it much.
However, with the update that Instagram now provided, it would be easier to express your ideas through Instagram Reels too.
Also, there will be an increase in the volume of videos that the creators share as more people will join in the bandwagon of this short span video feature called Reels.
By the way, if you don’t know how to extend the timing, here is all you need to do-
1- Click on the ‘+’ icon on the top right corner of the screen, and then select ‘Reels’.
2- Now when you are on the screen which allows you to share reels, tap on the time limit twice, and you will see the timing increased to 60 seconds.
3- And…That’s it!
You can now share your first 60-second reel on the platform and acquire hundreds and thousands of followers by being creative.
That is it for today!
Let me know what do you think about this recent update in the comments down below!
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See you next time!
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