“A celebration of shopping on Instagram. Discover your new favorite brands- and tap to shop every post!”- That is how the Instagram’s official page ‘Shop‘ describes itself on the platform.

Launched in March 2019, which is just a year ago, Instagram created a page named ‘igfashionshopping’ to promote shopping on the platform.

The username though soon changed to “Shop“, the page became a hub for users on the platform to find new products from different brands, and shop as well.