Instagram’s like counts were one of the main attributes that were initially taken into consideration when a brand wanted to collaborate with a creator (aka influencer).

Although there are many other factors that were made a check of such as followers counts, engagement rate, etc., hiding like count was seen as an unfair decision by some of the influencers as soon as the news hit the timeline.

And it was for the fact that like count was the first thing that used to come into notice when a brand wanted to collaborate with an influencer or creator.

As a result…

Instagram is now testing Brand’s Collab Manager which is a branded content tool. The company is currently testing it with roughly 40 creators within the United States so as to figure out the ins and out of the attribute.