How many hashtags bring maximum engagement rates?

Should I use my own hashtags or trending ones?

Is there any problem if I don’t use any?

And the list goes on…

Questions like this are looped in Google’s search bar every day by Instagram users all around the world.

According to a study conducted in 2014, almost 86% of brands have their own Instagram account.

Different brands use their own sophisticated strategies to move a step ahead of their competition, but it’s only hashtags that have been a common denominator among them all.

Hashtags help our content get discovered by the right audience. They organize our content according to our niche that increases the scope to get found in the right eyes who might be interested in our content. … →